Amazon Video

Why Clients Need Product Videos on Their Amazon Pages

Boosts Conversion Rates

Amazon listings with product videos can see conversion rate increases of 80–90% or more.

Why: Videos reduce uncertainty, demonstrate product benefits, and simulate the in-store
experience.

Shoppers who watch a video are up to 3x more likely to buy.

Reduces Returns & Negative Reviews

  • Video shows scale, usage, and quality better than photos.
  • This sets proper expectations, reducing returns and customer dissatisfaction.

Outranks Competitors

  • Most Amazon listings still rely solely on photos.
  • A video immediately gives a product a premium, professional edge.
  • Amazon’s A9 algorithm favors listings that drive higher engagement, and video contributes
    to that.

Increases Time on Page

  • More time on your listing = stronger engagement signal to Amazon.
  • Videos encourage users to stay, watch, and click “Add to Cart.”

Social Proof via UGC

  • User-generated or testimonial-style videos build trust quickly.
  • People believe real users more than brand copy.

Mobile Optimization

  • Over 70% of Amazon traffic comes from mobile.
  • Videos are more engaging on small screens than reading bullet points.

Cross-Platform Use

  • One product video = content for:
    * Amazon listing
    * Social media (Instagram, TikTok, Facebook)
    * Email campaigns
    * Shopify or brand site
  • Max ROI** from one shoot.